| Pocket Cash Magazine (http://www.pocketcashmag.com)
CHALLENGE: A MAGAZINE EDITOR AND DISTRIBUTOR APPROACHED US WITH AN IDEA TO CREATE A COUPON MAGAZINE FOR THE SAN DIEGO AREA.
SOLUTION: WE SETUP INITIAL MEETING TO BRAINSTORM IDEAS ONTO PAPER. WE THEN SET TIMELINES FOR EXECUTION AND FIRST DISTRIBUTION. WE MET ALL OF THESE GOALS. BY JULY 1, 2003, JUST 4 MONTHS AFTER THE FIRST MEETING, THE FIRST MAGAZINE WAS ON THE STREET. JUST 2 MONTHS LATER THE MAGAZINE WAS GENERATING REVENUE.
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